brandbuilding | Vaish Consulting

What is a brand?

I did not expect that my searches would NOT offer up a compelling definition of what I believe a brand intrinsically stands for.

The Tale of Two NFT Auctions: Lessons for Brands

Earlier this year, General Motor’s Chevy decided to dive into the Web3 space with an NFT (non-fungible token) auction. They worked with...

How should brands approach marketing in the Metaverse?

Before we talk about how companies should think about brand building and marketing in the Metaverse, let’s start by clarifying what they...

What is the Metaverse?

There has been a lot of hype about the Metaverse; especially among advertisers and marketers. In fact, last year, Facebook even changed...

Metaverse 101: everything you wanted to know but didn't know who to ask...

Image: Greg Rakozy via Unsplash

Brand Building in the Age of Activism

Building a brand used to be much easier in the old days before we had supercomputers in our pockets and Millennials roamed the earth. A...