I did not expect that my searches would NOT offer up a compelling definition of what I believe a brand intrinsically stands for.

Earlier this year, General Motor’s Chevy decided to dive into the Web3 space with an NFT (non-fungible token) auction. They worked with...

Before we talk about how companies should think about brand building and marketing in the Metaverse, let’s start by clarifying what they...

There has been a lot of hype about the Metaverse; especially among advertisers and marketers. In fact, last year, Facebook even changed...

Image: Greg Rakozy via Unsplash

Building a brand used to be much easier in the old days before we had supercomputers in our pockets and Millennials roamed the earth. A...