The Tale of Two NFT Auctions: Lessons for Brands
Earlier this year, General Motor’s Chevy decided to dive into the Web3 space with an NFT (non-fungible token) auction. They worked with...
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Interesting Brand Activations in the Metaverse
In the final installment, we share five activations that used brand-building principles we discussed in the last post. These brands went...
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- 4 min
How should brands approach marketing in the Metaverse?
Before we talk about how companies should think about brand building and marketing in the Metaverse, let’s start by clarifying what they...
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