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3 min read
The Tale of Two NFT Auctions: Lessons for Brands
Earlier this year, General Motor’s Chevy decided to dive into the Web3 space with an NFT (non-fungible token) auction. They worked with...
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4 min read
Interesting Brand Activations in the Metaverse
In the final installment, we share five activations that used brand-building principles we discussed in the last post. These brands went...
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2 min read
What can you do in the Metaverse, today?
Majority of people experiencing the Metaverse today will do it on a 2D computer screen, smartphone or tablet because less than 18% of Ameri
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