BoostSolo is designed to give solopreneurs (1-2 person businesses) bite-sized BOOSTs in areas where they need help (e.g. brand positioning, web design, SEO, etc.) from vetted and trusted experts.
To start, we offer the BrandBoost and will add BOOSTs in other areas based on what our audience needs. The BrandBoost is a good starting point because it helps you identify what makes you unique.
The most successful brands share one thing in common -
a powerful story.
One that is relevant, compelling and meaningful to their core customer. They never try to be all things to all people.
A Stanford University study found that 63% of people recalled stories, but only 5% could remember data points.
We teach solopreneurs how to create an engaging brand story by answering three questions:
1. Who are you?
2. What do you exist?
3. Why should anyone care?
“Your brand is what other people say about you when you’re not in the room”
– Jeff Bezos, Amazon Chairman
How does BrandBoost work and how much does it cost?
We start with a FREE discovery call to understand your business stage and determine whether BrandBoost is right for you. Then we create a proposal, propose a timeline and begin the sessions.
BrandBoost is as a series of four one-hour co-working sessions in which you and our team work together to answer the three questions.
You'll have homework between the sessions:
Session 1: Founder Interview
Session 2: Competitive/Category Whiteboard
Session 3: LIVE Customer Interview
Session 4: BrandStory on a Page
The process takes 6-10 weeks and costs $1,999.
Why do I need a BrandBoost?
Unless you are crystal clear about what your brand stands for and are able to articulate that, you will not be able to tell a compelling story.
Using the BrandBoost, we will help you define:
-who you are
-whom you serve
-how you create value for customers
-what makes you distinctive
This BrandBoost blueprint is critical to your long-term business success and helps avoid wasted time and money talking to the wrong audience.
What will the BrandBoost do for my business?
The final output of the BrandBoost is BrandStory on a Page™.
This one-pager crystallises your mission, purpose, beliefs, positioning and reasons to believe, along with providing clarity on the problem you solve and for whom you solve it.
BrandStory on a Page should be used to inform ALL your social media and marketing and can be used to brief agencies, partners and employees.
It will help ensure consistency in all your communications and make sure everyone is rowing in the same direction.
A compelling and consistent brand story is the bedrock of successful marketing that attracts the right audiences.
How is it different from hiring an agency or freelancer?
There are three challenges for solopreneurs with hiring agencies and freelancers:
ONE: agencies are expensive and bring lots of overhead that a small business cannot afford.
TWO: sites like Upwork and Fivver solve the affordability issue but there is no guarantee of the depth of expertise or the quality of output.
THREE: agencies and freelancers don't help you build muscles. They create dependencies.
As a solopreneur, you will need to wear multiple hats and learn finance basics, how to update your website, use social media AND how to articulate your brand story in a compelling and consistent way - that’s where the BrandBoost provides the essential tool - BrandStory on a Page.
What Our Clients Say
“When you’re a solopreneur it’s easy to get caught up in the minutiae, so hiring Nikhil was the best move I made early in my journey. He made me dig deep to really find my special niche in the job recruiting industry and helped me craft a brand story that I now use as a guide for all of my marketing materials. His knowledge and experience is worth every penny spent.”
Chris Parks, Founder,