Knowledge in the Public Interest: disrupting the status quo in education through collaboration.
Services: Discovery | Business Strategy & Roadmap | Copywriting | Design | Site Development
Background and Challenge:
Knowledge in the Public Interest (KPI) worked with public higher education institutions to improve pedagogy and reduce student dropout rates. They had a multi-layered product offering involving a long sales cycle and wanted a more intuitive way to demonstrate their unique services and expertise.
Conducted deep dive into category, along with employee and client stakeholder interviews.
Uncovered valuable new insights to formulate a simpler and clearer strategy to evolve their business model and sales process.
Developed a strategic roadmap to guide re-design, site development and reduce noise and distraction to focus on strengths and key differentiators we identified around their services.
A more intuitive and easier to navigate site, which did not diminish the complexity and the serious nature of the challenges KPI took on and solved for their clients.