In the final installment, we share five activations that used brand-building principles we discussed in the last post. These brands went...

Before we talk about how companies should think about brand building and marketing in the Metaverse, let’s start by clarifying what they...

The underlying principles of how the Metaverse is being built and operated are rooted in a Web3 philosophy; which is considered to be the...

Majority of people experiencing the Metaverse today will do it on a 2D computer screen, smartphone or tablet because less than 18% of Ameri

There has been a lot of hype about the Metaverse; especially among advertisers and marketers. In fact, last year, Facebook even changed...

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