4 minInteresting Brand Activations in the MetaverseIn the final installment, we share five activations that used brand-building principles we discussed in the last post. These brands went...
4 minHow should brands approach marketing in the Metaverse?Before we talk about how companies should think about brand building and marketing in the Metaverse, let’s start by clarifying what they...
2 minHow are Blockchain, NFTs and Web3 connected to the Metaverse?The underlying principles of how the Metaverse is being built and operated are rooted in a Web3 philosophy; which is considered to be the...
2 minWhat can you do in the Metaverse, today? Majority of people experiencing the Metaverse today will do it on a 2D computer screen, smartphone or tablet because less than 18% of Ameri