Many people are confused about the Metaverse, Blockchain, NFTs, Web3, how these are connected and what it means for brand building and marketing, in the short-term.
However, as each topic can lead you down a rabbit hole, we will anchor our explanation using the Metaverse as the lens through which we explore and explain blockchain, NFTs and Web3.
This series of five posts explains and examines these concepts, implications for companies and brands and offers tips and guidance on how your brand should think about navigating this brave new virtual world.
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