Metaverse 101: everything you wanted to know but didn't know who to ask...

Many people are confused about the Metaverse, Blockchain, NFTs, Web3, how these are connected and what it means for brand building and marketing, in the short-term.

However, as each topic can lead you down a rabbit hole, we will anchor our explanation using the Metaverse as the lens through which we explore and explain blockchain, NFTs and Web3.

This series of five posts explains and examines these concepts, implications for companies and brands and offers tips and guidance on how your brand should think about navigating this brave new virtual world.

1. WHAT IS THE METAVERSE?

2. WHAT CAN YOU DO IN THE METAVERSE, TODAY?

3. HOW ARE BLOCKCHAIN, NFTs and WEB3 CONNECTED TO THE METAVERSE?

4. HOW SHOULD BRANDS THINK ABOUT MARKETING IN THE METAVERSE?

5. INTERESTING BRAND ACTIVATIONS N THE METAVERSE?