The Tale of Two NFT Auctions: Lessons for Brands
Earlier this year, General Motor’s Chevy decided to dive into the Web3 space with an NFT (non-fungible token) auction. They worked with...
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- 4 min
How should brands approach marketing in the Metaverse?
Before we talk about how companies should think about brand building and marketing in the Metaverse, let’s start by clarifying what they...
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- 2 min
How are Blockchain, NFTs and Web3 connected to the Metaverse?
The underlying principles of how the Metaverse is being built and operated are rooted in a Web3 philosophy; which is considered to be the...
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- 1 min
Metaverse 101: everything you wanted to know but didn't know who to ask...
Image: Greg Rakozy via Unsplash
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