Background:

Building on the success of our #DoSelfish campaign a year earlier, Bhumi asked us to create another campaign to drive registration for an event they had created called ‘Festivol’ or Festival of Volunteering.

 
Solution:

Using our original, powerful insight which let to the hugely successful “Do Selfish” campaign, we launched a new initiative to drive awareness and registration for Festivol.

 

For the campaign we designed a landing page explaining ‘Festivol's’ purpose, activity schedule and a form to easily sign-up. We also created social media headers, posters and other assets to drive awareness and registration.