Camera Flash Lighting Equipment

Kodak: 360 Global Activation Campaign

Agency: Ogilvy

Objectives:

  1. Drive Digital relevance by replacing a powerful traditional photography imprint with knowledge of Kodak’s digital expertise and breadth of products

  2. Rekindle the association between Kodak & the emotional power of pictures

  3. Establish stronger Kodak preference prior to purchase behavior

  4. Lift brand identity factors: Innovation, Dynamism (momentum), and Style

Insight:

Creative industries from gaming to cuisine are flourishing & popular brands like, Apple’s i-tunes, MySpace & YouTube are encouraging consumers to express their creativity.

Creative Idea:

Kodak is the creative partner helping to unleash the power of your pictures.

Results:

Actual sales and other performance numbers are confidential but the campaign outperformed expectations across all soft measures and hard metrics:

  • Triple digit increase in traffic on Kodak.com and Ofoto.com (e-commerce site)

  • 3x industry average CTRs and campaign microsite crashed due to traffic

  • Lift in Brand Awareness and associations with "Innovation" and "Style" with younger audiences

  • XX% increase in $ average customer order value

  • XX% increase sales of of digital cameras, printers and high- margin photo-related products

Manifesto - EK.png