Kodak: 360 Global Activation Campaign
Drive Digital relevance by replacing a powerful traditional photography imprint with knowledge of Kodak’s digital expertise and breadth of products
Rekindle the association between Kodak & the emotional power of pictures
Establish stronger Kodak preference prior to purchase behavior
Lift brand identity factors: Innovation, Dynamism (momentum), and Style
Creative industries from gaming to cuisine are flourishing & popular brands like, Apple’s i-tunes, MySpace & YouTube are encouraging consumers to express their creativity.
Kodak is the creative partner helping to unleash the power of your pictures.
Actual sales and other performance numbers are confidential but the campaign outperformed expectations across all soft measures and hard metrics:
Triple digit increase in traffic on Kodak.com and Ofoto.com (e-commerce site)
3x industry average CTRs and campaign microsite crashed due to traffic
Lift in Brand Awareness and associations with "Innovation" and "Style" with younger audiences
XX% increase in $ average customer order value
XX% increase sales of of digital cameras, printers and high- margin photo-related products