Before we talk about how companies should think about brand building and marketing in the Metaverse, let’s start by clarifying what they...

The underlying principles of how the Metaverse is being built and operated are rooted in a Web3 philosophy; which is considered to be the...

There has been a lot of hype about the Metaverse; especially among advertisers and marketers. In fact, last year, Facebook even changed...

Image: Greg Rakozy via Unsplash

Building a brand used to be much easier in the old days before we had supercomputers in our pockets and Millennials roamed the earth. A...